400th Forest Allegro

Interactive Mural - Allegro

An interactive advertising mural created in the center of Warsaw, combining large-format painting with modern technology.

The project emphasizes Allegro's ecological character – it presents a forest as a symbol of the tree-planting initiative, while also providing ongoing updates on its effects.

Integrated into the mural, a screen fetches data from the internet and updates the counter of planted trees, creating a modern, dynamic communication medium in the urban space.